Booster Shot: "Soca Junkiez" fashion line straight from Yard!

>> Tuesday, March 17, 2009

There's a new t-shirt line called Soca Junkiez, and it may surprize you where it's from!

JAMAICA!!!! That's right.  Don't underestimate the land of reggae, jerk and Blue Mountain coffee!  They've got love for Soca Music too.

The line was created by a youth called Neil Davis, a Jamaican with a passion for soca music.  He told the Jamaica Gleaner, he found that soca did not have such a strong foundation in Jamaica and the soca music being played left much for real soca lovers to desire. 

A facebook group called Bacchanal Soca Junkiez was created to give these young people a place to express themselves.  Davis then decided to cash in on what he refers to as the Soca Lifestyle...by creating something to help those music lovers identify themselves.

He bigs up Mr. Dale's chune "Soka Junkie", saying that the lyrics embody everything he wanted a line to represent.

"I set out to develop a brand that would revive soca culture in Jamaica by reuniting self-proclaimed soca junkies who are living life, celebrating the soca lifestyle and who just genuinely love soca music," says Davis.

Jamaica Carnival is just around the corner and Davis' timing couldn't be better...



1 x 2 cents (comment, nuh!):

ORLANDO March 18, 2009 at 6:47 PM  

NICE!! Congrats Neil!

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