>> Wednesday, November 4, 2009
Dr., Jay and Nurse Karen at Soca or Die 8
In case you never heard the story, let me tell you how I was inspired to doSOCA OR DIE!
In November 2004, Sean 'Diddy' Combs launched a political awareness initiative called "Vote Or Die!" during the Bush/Kerry Presidential race.
Let's be real, Diddy is a marketing genius. The Vote Or Die! t-shirts were in high demand and celebrities were all signing up to be spokespeople and push the message of voting and letting your voice be heard.
The more I saw it on tv, the more I related it to my own life.
For Diddy, it was all about the urgency and importance of voting.
For me, it will always be about the urgency and importance of Soca.
I also made shirts that to this day, people are asking for. But I refused to stop there. I wanted to create a showcase. I thought outside of the box and spotlighted artists that wouldn't normally get that shine. Since April 2005,SOCA OR DIE! has been the most consistent concert series in Toronto.
The proof is in the pudding. With 3 sleeps to go till the last BIG fete of the year, let's take a look at the previous 9 SOCA OR DIE! events...
SOCA OR DIE! 1 on 1
ft RUPEE with his Dot Com Band
SOCA OR DIE! 2 FLOORS, 2 CONCEPTS, 2 VIBES, 2 FETES in 1
PAJAMA JAMMY JAM on one floor, FOAM FETE on the other
ft H2O PHLO, BLAZER, BILLY D KID
SOCA OR DIE! 3 BIG ARTISTS
ft LIL RICK, KERWIN DUBOIS, MR DJ and introducing MIGUEL
SOCA OR DIE! 4
Celebrating 10th Anniversary of Toronto-Lime
ft DESTRA & ATLANTIK, MAXIMUS DAN, KES THE BAND
SOCA OR DIE! 5
ft LIL RICK, PETER RAM, PROBLEM CHILD, BARRY CHANDLER, BENJAI,MR KILLA, KIMBERLY INNISS, ISAAC BLACKMAN, BIG ARTIST CREW(Michelle Sylvester, Terry Seales, Ms. Alysha, Nadia Batson, Mista Vybe), MR LEX aka LEXXUS
SOCA OR DIE! 6
"there is a passion that unites us all"
ft DAVID RUDDER, KES THE BAND, NADIA BATSON, KERWIN DUBOIS,COLLIE BUDDZ
SOCA OR DIE! 7
"this is as big as it gets"
ft KROSFYAH (Edwin Yearwood, Khiomal, Adrian Dutchin), LIL RICK,PROBLEM CHILD, MR DALE, NADIA BATSON, TIZZY, RICKY T
SOCA OR DIE! 8
"Battle Of The Sexes - the only fete to last 2 days!"
ft DESTRA & ATLANTIK, BUNJI & ASYLUM, FAY ANN LYONS, IWER,NADIA BATSON, MAXIMUS DAN, TIZZY, KERWIN DUBOIS, FARM P
SOCA OR DIE! 9
"the best of the best" (YOU vote for who YOU want to see)
ft SKINNY FABULOUS, DESTRA, LIL RICK, PROBLEM CHILD, BERBICE,TIZZY
SOCA OR DIE!
*special CARIBANA FRIDAY edition*
ft KES THE BAND, TRAFFIK (Sean Caruth, Eddie Charles),IWER, ZOELAH, NADIA BATSON, PROBLEM CHILD, LIL BITTS, SKINNY FABULOUS, SHAYNE BAILEY, SLAMMER CUTTER
After looking back, it's now time to prepare for what's to come...
In 9 days, we celebrate our LOVE for SOCA music.
In 9 days, it's the last BIG fete of the year.
In 9 days, it's SOCA OR DIE!
The "SURPRISE" birthday party for myself, marXman, Nurse Karen, Sir Phillips and all Soca Scorpios.
In 9 days, the "SURPRISE" is for YOU!
SATURDAY NOVEMBER 7th 2009
featuring performances by SURPRISE INTERNATIONAL SOCA SUPERSTARSalongside Toronto's own SLAMMER CUTTER and MS PAIGE
You've heard of the saying "In Jay We Trust", ent?
Well trust me when I say you will NOT be disappointed in who the SURPRISE SOCA SUPERSTARS will be in 9 days.
Real talk. I do this for the love. I could easily have advertised these artists and charged $10 more per ticket. These are some of the biggest names throughout the Caribbean and I would have been justified for the price increase. Times are tough all around and the artists agreed to take a pay cut in order to make it possible to charge only $25 in advance on the condition that it remains a surprise. People are driving from Montreal, Ottawa and even Cleveland for this big fete. In 9 days, I outdo myself. Just wait and see. Get your tickets now
If you're in Toronto, I'll see you there. For the rest of you...I take it you finally understand why we call this place SOCA CITY! For more info on Dr. Jay visit him online at www.DrJayOnline.com or follow him on Twitter
Love and Soca,